منابع مشابه
Scheduling TV Commercials: Models and Solution Methodologies
Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertis...
متن کاملThe complexity of scheduling TV commercials
Television commercial scheduling is a generalised form of partition problem, but the lengths involved are rather small, leaving the complexity of the problem unclear. This paper shows that the related problem of colour-restricted spot scheduling is NP-complete, even when the break-lengths are bounded (at most 18 units). We also show that scheduling unit-length spots is easy. The paper is intend...
متن کاملOptimal Timing of TV Commercials: Symmetrical Model
In this paper I study the behavior of free-good producers (TV broadcasters) on a market where every consumer (TV viewer) perpetually makes a decision whether to consume and which product (TV channel) to consume contingent on the attractiveness of the currently consumed product. Every producer optimally allocates a time period where a product with higher attractiveness (TV program) is replaced b...
متن کاملAutomatic detection of TV commercials - Potentials, IEEE
0278-6648/04/$20.00 © 2004 IEEE 9 TV advertising commercials are a critical marketing tool for many companies. Their interspersion within regular broadcast television programming can be entertaining, informing, annoying or a sales goldmine depending on one’s viewpoint. As a result, there are two major reasons for being able to detect commercial segments within television broadcasts. Interesting...
متن کاملThe effects of TV commercials using less thin models on young women's mood, body image and actual food intake.
This study experimentally tested the effects of exposure to television commercials using less thin models on mood, body focused anxiety and food intake, as compared to the effects of commercials using thin models. In a naturalistic setting, 110 young women were exposed to a neutral movie, interrupted by two commercial breaks. The commercial breaks contained real commercials using either less th...
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ژورنال
عنوان ژورنال: Journal of Food and Nutritional Disorders
سال: 2016
ISSN: 2324-9323
DOI: 10.4172/2324-9323.1000210